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Top Innovators to Pitch Tech-Savvy Boomers at CES

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Nevada AARP members to judge “The 50+ IT List” product showdown, explore latest technologies at the world’s top consumer tech trade show

Las Vegas, Nevada – What’s on the horizon for tech-savvy baby boomers? A group of Nevada AARP members will explore that question at the 2014 Consumer Electronics Show (CES) on Tuesday, January 7 as they embark on special tours of the convention floor and serve as judges for “The 50+ IT list” – a fun, interactive competition between developers pitching their tech innovations in front of a live audience.

Technology is shaping the way that baby boomers connect, conduct business and experience life.  Boomers are also spending more on technology than any other age group – exploring health and fitness innovations, home security and road safety applications, home entertainment and more.   Nevada is currently home to more than one million residents age 50 and over.

Dozens of technology companies exhibiting at CES – including Ford Motor Company, Microsoft, ADT, BMW Group Designworks USA, Qualcomm Life, Lively, GreatCall and Independa – will take part in the event’s Silvers Summit,  showcasing ways they are meeting the challenges to create products and services for the 50+ audience.   An associated product competition – “The 50+ IT List” – a live “showdown” challenging innovators to present their best pitches of hot new products – will be judged by a panel of local AARP members.  “The “50+ IT List” will take place at 1:55 p.m. on Tuesday, January 7 in the Las Vegas Convention Center, South Hall 2.

“We’re very excited about the opportunity for a great group of Nevadans to not only get a behind-the-scenes look at the latest technologies – but also to evaluate and share feedback on what’s going to be interesting – and most useful – to them,” said Carla Sloan, state director for AARP Nevada.  “The 50+ age group represents a tremendous market for tech innovators – and those innovators should be prepared to hear our members tell it like it is.”

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